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Five Steps to the Perfect Car Wrap Design

By Stan Neal


Wrapped cars are becoming increasingly popular in big cities, because they serve as marketing tools for businesses. You can also see some of these branded vehicles patrolling the streets of small towns where businesses with limited advertising funds are using wraps to gain attention in their local communities. Car wraps turn an ordinary vehicle into a moving billboard. Everyone who gets stuck at a red light or who ends up following a car with a wrap down the road will have no choice but to notice the unique design and the business being advertised.

The days of taking out simple ads in the local newspaper are over, so businesses are on the patrol for effective ways to reach their local communities. Wraps that turn vehicles into advertisements are appealing because they do not require a continuous investment and they are highly influential.

Once you decide that wrapped vehicles are an effective and affordable marketing investment, you can follow these five steps to come up with the perfect design for your wrap:

1. Decide on a color scheme. Think about the colors that identify your business or a product you want to promote heavily. This is the first step in branding your wrap. With the right color scheme, it won't even matter if viewers notice the logos and images on your wraps.

2. Identify logos, images, and other branding details that should be incorporated into the design. You want consumers to take a quick glance at this vehicle and know immediately that it belongs to your business.

3. Decide where you want to place each of your branding elements (including color blocks) on your vehicle. If you want to incorporate a color blocking pattern as a background, identify which colors should go on which areas of the car surface. The vehicle can then be fitted with branding elements, placing each item in the most appropriate space. The most important branding elements should be placed in the most prominent positions.

4. Create a drawing or other visual representation of your design. You should be able to show a seller of car wraps melbourne what you are looking for prior to making your purchase. Try to sketch it out in as much detail as possible so you have something to go off of when you contact your chosen wrap company.

5. Run your design idea by a professional who can create your wrap. Listen to the advice of the company you hire to design your wrap. If they say something is not going to look right, allow them to suggest changes to fix the problem. Your final design will be spectacular and incredibly effective if this collaboration process goes well.

This wrap design will affect the final product, so it is crucial. Rather than advertising your business in a positive light, a bad design will advertise in a negative light. It is a waste of money to pay for wraps that are not going to represent your company in a professional light. This is an effective way to advertise your business, but you have to get the design right before making the investment.




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