Where It All Began
When I first entered the world of marketing and advertising some years ago, I brought along my bag of then-proven communications and problem-solving tools and strategies. After all, I cut my teeth on these tedious, endless, step-by-step protocols. I was skilled at drilling down to the root causes of such problems as high turnover, poor morale, poor performance and low productivity to mention just a few problem areas. My how things have changed since then!
Getting knowledgeable, experienced workers to focus on business problems back then was like pulling teeth without anesthesia! Regardless of the reason or explanation, people quickly became defensive, even outright combative toward any well-intended effort to help improve their situations. You felt like you were walking on eggs to even mention problems in the work-place. Believe me, I've been there, done that!
No matter what time frame or category of people in the workplace, people are generally nervous and fearful over any attempt to look at their work and work methods. To them, it's always personal! Had I access to today's powerful business tools and computer-based systems, things would have been so much different. How time flies!
Now Let's Fast Forward
Marketing innovations like search engine optimization, b2b marketing and advertising websites now abound, rendering the planet earth effectively flat! In fact, web systems now form the underlying fabric of life as we know it, today - both at home and at work. Our children are now thoroughly wired and iPad savvy. Online marketing for individuals and small businesses is no longer considered a strange, radical notion.
Things Are S-o-o-o Different Now. Or are they?
Despite the amazing advances in science and technology, online marketing consultants report a 90+% failure rate of network marketers and advertisers at achieving their business quotas, goals and objectives. The truth is that most web marketing companies and individuals are just not cutting it. So much for dream building.
If this is not insanity, tell me then, what exactly is it? Was Einstein right when he defined insanity as Doing the same things over and over again, expecting different results.
Is This It? Have We Regressed Back To The Future - Same Book, New Cover?
Probably NOT. I do believe, however, that many dedicated, well-meaning web marketers continue to apply tired and worn out concepts and practices that may have worked in the past but which are totally ineffective in today's global marketplace. Things like cold-calling, hotel meetings, flashy personalities and worn out motivational hype and cliches. And if you pay even closer attention, you'll notice people becoming immune and callously indifferent to these old-school strategies and practices.
Time For Change...Change That Matters!
Sharpening our proverbial axes is no longer the pathway to success. What we need now is a complete makeover - a total transformation complete with ready-made self-sharpening tools.
Well, guess what, we now have such a system!
Seamless Consumer-Driven Online Webmarketing System
What got us to today will not get us to tomorrow. We now have access to a fully integrated web marketing system capable of attracting and retaining global customers like never before. Led by a core of magnetic marketing and SEO experts, this amazing, affordable online system penetrates deep into the Internet marketplace producing immediate, real-time results. Would you enjoy an ever-increasing flow of customers now looking for what you have to offer? If you would, this system is definitely for you.
When I first entered the world of marketing and advertising some years ago, I brought along my bag of then-proven communications and problem-solving tools and strategies. After all, I cut my teeth on these tedious, endless, step-by-step protocols. I was skilled at drilling down to the root causes of such problems as high turnover, poor morale, poor performance and low productivity to mention just a few problem areas. My how things have changed since then!
Getting knowledgeable, experienced workers to focus on business problems back then was like pulling teeth without anesthesia! Regardless of the reason or explanation, people quickly became defensive, even outright combative toward any well-intended effort to help improve their situations. You felt like you were walking on eggs to even mention problems in the work-place. Believe me, I've been there, done that!
No matter what time frame or category of people in the workplace, people are generally nervous and fearful over any attempt to look at their work and work methods. To them, it's always personal! Had I access to today's powerful business tools and computer-based systems, things would have been so much different. How time flies!
Now Let's Fast Forward
Marketing innovations like search engine optimization, b2b marketing and advertising websites now abound, rendering the planet earth effectively flat! In fact, web systems now form the underlying fabric of life as we know it, today - both at home and at work. Our children are now thoroughly wired and iPad savvy. Online marketing for individuals and small businesses is no longer considered a strange, radical notion.
Things Are S-o-o-o Different Now. Or are they?
Despite the amazing advances in science and technology, online marketing consultants report a 90+% failure rate of network marketers and advertisers at achieving their business quotas, goals and objectives. The truth is that most web marketing companies and individuals are just not cutting it. So much for dream building.
If this is not insanity, tell me then, what exactly is it? Was Einstein right when he defined insanity as Doing the same things over and over again, expecting different results.
Is This It? Have We Regressed Back To The Future - Same Book, New Cover?
Probably NOT. I do believe, however, that many dedicated, well-meaning web marketers continue to apply tired and worn out concepts and practices that may have worked in the past but which are totally ineffective in today's global marketplace. Things like cold-calling, hotel meetings, flashy personalities and worn out motivational hype and cliches. And if you pay even closer attention, you'll notice people becoming immune and callously indifferent to these old-school strategies and practices.
Time For Change...Change That Matters!
Sharpening our proverbial axes is no longer the pathway to success. What we need now is a complete makeover - a total transformation complete with ready-made self-sharpening tools.
Well, guess what, we now have such a system!
Seamless Consumer-Driven Online Webmarketing System
What got us to today will not get us to tomorrow. We now have access to a fully integrated web marketing system capable of attracting and retaining global customers like never before. Led by a core of magnetic marketing and SEO experts, this amazing, affordable online system penetrates deep into the Internet marketplace producing immediate, real-time results. Would you enjoy an ever-increasing flow of customers now looking for what you have to offer? If you would, this system is definitely for you.
About the Author:
F. Santos-Coy has more than 20 years experience in human relations training, productivity improvement and systems implementation. To gain access to this fully-integrated marketing system, CLICK HERE
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