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A Deeper Understanding Of Emotion Detection Technology

By Frank Foster


Generally, some marketing buzzwords usually become so popular and then fade way so fast after they have been heard. However, some of those words have proved of value and have extensive existence, thereby proving their worth. Emotion detection technology has been there for quite some time, and is usually intended to significantly alter operations of various sectors such as medicine, marketing advertisements, and websites based on the emotional reactions of their audience.

This technology generally sounds a bit futuristic, but its achievement is even at hand an is a reality. Ideally, its roll out is already being done by the different players embracing its use. The technique survives on a principle that humans generally express emotional reactions in all activities they undertake for instance arriving at purchasing decisions. Sellers thus tap such emotions to persuade clients to purchase their services or products.

For example, during Christmas seasons, big retailers undertake huge spending on running television adverts that feature product information and this has proved very beneficial. Ideally, the trick is to tap into the emotional rollercoasters that buyers posses so as to keep them glued to the products and brands of the seller. The new invention however enables this to be done in a manner that is very effective but small scale.

On the contrary, various sectors are resorting to this new invention and not just the business sector. One such sector is medicine that has utilized telemedicine in conducting evaluations to patients over mobile gadgets such as tablets or smartphones. This is via the enhanced ability of professionals to perceive what patients feel. Basically, almost every tablet or even smartphone has facial recognition features that run on cameras. Telemedicine can basically pick up different facial clues to determine emotions of patients.

In addition, telemedicine vendors especially with interest in areas like telepsychiatry, can now understand what a patient is feeling even when they are not physically present. Emotion-detecting technology generally presents various benefits. These benefits cut across different sectors.

The first benefit is that companies have their interests to understand their potential clients and are now able to develop an easy way of understanding their reactions on their products, as well as the content of such products. Therefore, they are able to address the various questions regarding the quality and specifications on their products. This result in development of products and services in line with the demands of the clients.

Also, this technology on emotion detection have also become beneficial with its application on the wearable glasses. It application on these glasses help the visually impaired to be able to learn the reactions of other people on their faces. Because of these, it become easier to interpret the emotions from other people.

This invention has as well proved beneficial for the health-tech companies by assisting them to develop modes of assessing emotional status of the patients. It is interesting to explore the greater impact this technology has especially if utilized by the mainstream sectors. Individuals will generally use it in an attempt to comprehend more about the individuals they interact with in their daily activities.




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