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Ways In Collecting Contributions For Fundraising Jamaica

By Walter Stone


Fundraising is a method in acquiring voluntary donations with requests sent to businesses, individuals, governmental agencies or charitable foundations. This can either be money or other resources like equipment, services, food and clothes. Traditionally, it is done through asking people on the streets or visiting houses though online forms have become popular recently.

Organizations are raising funds to support their charity programs and their operating expenses in different ways. These programs have various purposes which depends on the mission of their group such as fundraising Jamaica. The following are some of their ways in collecting these contributions from others who wants to help them achieve their goals.

Fundraisers or fundraising events which aim primarily to raise some money for a cause, charity or non profit organizations. Samples of them are benefit concerts, formals dinners or walkathons that is also used in increasing their visibility and support from others. The event can include activities that encourage member participation such as performances and public speaking.

Donor cultivation is when donors are divided into categories based on their annual gifts such as major, mid level or minor ones. This is done by showing their appreciations to the benefactors and demonstrating the impact their donations have on the group. Although organizations are having a hard time in retaining their patrons year after year.

Capital campaigns are efforts made in raising a particular monetary value within a scheduled period in achieving their different asset building needs. These assets include construction, expansion or renovation of facilities and improving or acquiring equipment and land among others. There are two types for this with the first being done rarely because their goal is usually an ambitious one.

The second is an integrated, comprehensive or total development campaign that targets a longer program in raising funds. This could use their endowment, projects and operating expenses as their purpose using different activities. Annual gift drives are included which are considered lacking in intensity and slower compared to the traditional ones.

The accountability fundraising would show donors of these non profit organizations how their efforts directly makes an impact. They do this by letting them decide on which charity or program specifically they want their money will go to. A group is even there that lets benefactors keep track their donations using their website anytime they would want to.

Other organizations are hiring professional fundraisers for their services which are either paid with a fixed fee or based on the percentage of the raised funds. Though the latter method is forbidden by the association of these professionals. These fundraisers are usually employed by the group and gets a salary just like other employees.

Professional fundraiser is the term used for describing third party firms and individuals offering this service to whoever needs it from them. Meanwhile, fundraising professionals is the term used for describing those employed by a group as their employee. They are usually called development officers in avoiding confusion between the two terms. These individuals can become certified executives when they reach sixty months of being employed in this position.




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