There is a bevy of techniques that business owners use to get the word out about their products. One of the most common in the world of Long Island advertising is PPC. Also known as pay-per-click, this can be used to create awareness for a number of businesses, regardless of what they specialize in. If you've heard of this term but don't know the specifics, or haven't heard of it at all, here are the questions worth asking.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"Which PPC ads should I use?" This depends on what your marketing goals entail. Let's say that, for the sake of argument, that you have products that are available through retail. PLAs, or product listing ads, are not only ideal but common across digital media. These will be able to show the products in question, along with pricing and store info. Since these ads provide pictures of the products, a visual element exists that makes these ads more worthwhile. This is just one example to make note of.
"How diverse can I make my PPC efforts?" If you know what you're doing, you can make PPC as diverse as you'd like. For those that don't know, you can segment your ad audiences, which means that you don't have to focus on a specific group. This is especially useful for companies that offer a range of products and services that may not be relevant to everyone. To say that PPC offers freedom, in this respect, would be an understatement.
"Are there certain PPC mistakes I should avoid?" If you want to maximize your PPC efforts, as you should, start by implementing the right links. It's entirely possible for ads to be published, only for the links to direct users to entirely different pages than the products or services being displayed. This is one of the reasons regular ad testing matters. A lack of keyword diversity can negatively impact your efforts, too. Did you know that negatively keywords can help you better control your ads? Potential missteps like these are worth noting.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"Which PPC ads should I use?" This depends on what your marketing goals entail. Let's say that, for the sake of argument, that you have products that are available through retail. PLAs, or product listing ads, are not only ideal but common across digital media. These will be able to show the products in question, along with pricing and store info. Since these ads provide pictures of the products, a visual element exists that makes these ads more worthwhile. This is just one example to make note of.
"How diverse can I make my PPC efforts?" If you know what you're doing, you can make PPC as diverse as you'd like. For those that don't know, you can segment your ad audiences, which means that you don't have to focus on a specific group. This is especially useful for companies that offer a range of products and services that may not be relevant to everyone. To say that PPC offers freedom, in this respect, would be an understatement.
"Are there certain PPC mistakes I should avoid?" If you want to maximize your PPC efforts, as you should, start by implementing the right links. It's entirely possible for ads to be published, only for the links to direct users to entirely different pages than the products or services being displayed. This is one of the reasons regular ad testing matters. A lack of keyword diversity can negatively impact your efforts, too. Did you know that negatively keywords can help you better control your ads? Potential missteps like these are worth noting.
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To learn more about pay-per-click capabilities, please contact fishbat.. Free reprint available from: Questions About PPC Answered By Long Island Advertising Specialists.
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