Photography started off as an exclusive, costly hobby and profession only a few dabble in, with films as well as the whole darkroom affair something not everybody has easy access to. These times, of course, are long gone: digital photography has practically waived the need for film and offered unlimited and cheap digital storage instead. Every single day, DSLRs get better and less expensive, and the Internet has made photography sensations overnight.
But not all photographers might feel too welcoming of this quick transition, but since this is today's new normal, everybody who wants to keep up will have to join in the bandwagon too. So if you take photos of weddings as a career, you will need to start marketing yourself on the Internet as well. Here are a few things you can do to keep up and stand out at the same time.
Set up a clean, minimalist website to display your best work and let people contact you via email, phone, or through your photography studio. You have to invest in your own domain so that you come off as professional, otherwise signing up for one of those free blogging platforms would just look amateur. Update this website with your latest works to keep your visitors interested (nothing's worse than a website that isn't updated). You may also add a web-exclusive wedding albums to your service packages in order to draw your clients to your online gallery.
[[If you're a singapore wedding photographer, you can also set up your Facebook fan page and Twitter account in order to reach more potential customers on the web, as well as to keep your present and past clients up-to-date with your works. You would find that this isn't only cost-efficient but also effective in keeping communication lines and project opportunities open. You could also utilise your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook followers or giving away prints and shoot sessions on your anniversary. All these are a good way to cultivate a community beyond your studio.]]
Of course, do not disregard the heart and soul of your craft: personal interactions with individuals. Update your business cards to include your Facebook fan page and website, and take time to introduce these to people you hand your cards to. Consider your online image a useful, powerful tool to letting more and more people know about your brand as well as your services!
But not all photographers might feel too welcoming of this quick transition, but since this is today's new normal, everybody who wants to keep up will have to join in the bandwagon too. So if you take photos of weddings as a career, you will need to start marketing yourself on the Internet as well. Here are a few things you can do to keep up and stand out at the same time.
Set up a clean, minimalist website to display your best work and let people contact you via email, phone, or through your photography studio. You have to invest in your own domain so that you come off as professional, otherwise signing up for one of those free blogging platforms would just look amateur. Update this website with your latest works to keep your visitors interested (nothing's worse than a website that isn't updated). You may also add a web-exclusive wedding albums to your service packages in order to draw your clients to your online gallery.
[[If you're a singapore wedding photographer, you can also set up your Facebook fan page and Twitter account in order to reach more potential customers on the web, as well as to keep your present and past clients up-to-date with your works. You would find that this isn't only cost-efficient but also effective in keeping communication lines and project opportunities open. You could also utilise your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook followers or giving away prints and shoot sessions on your anniversary. All these are a good way to cultivate a community beyond your studio.]]
Of course, do not disregard the heart and soul of your craft: personal interactions with individuals. Update your business cards to include your Facebook fan page and website, and take time to introduce these to people you hand your cards to. Consider your online image a useful, powerful tool to letting more and more people know about your brand as well as your services!
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